Your Certification Taught You to Train.
It Never Taught You to Close.
The proven system for turning a consultation into a signed, long-term client — every closing technique that actually works, adapted for the gym floor. Plus the Closing Scripts Cheat Sheet: all 12 scripts in consultation order, ready to keep at the front desk.
By Ian Kelley — 25+ years training clients, after years closing high-ticket sales in the timeshare industry. This book is where those two worlds meet.
Instant delivery · PDF format · Read on any device
The Education Your Certification Skipped
Great trainers lose clients every week — not because their training is weak, but because no one ever taught them to sell. Certifications cover programming, anatomy, and nutrition. They say nothing about the conversation that decides whether someone becomes a client.
“This book gave me the exact sales education my fitness certification completely left out. The biggest game changer for me was learning how to adapt high-ticket frameworks, like the timeshare trial close technique, into my fitness business. Instead of treating consultations like awkward pitches, I learned how to structure them into compelling value exchanges and smoothly isolate client objections regarding time and money. It is an essential read for any trainer looking to build a highly profitable career!”
— Erick Mendoza, Personal Trainer
“The book, “closers guide to personal training,” was awesome because just like it mentions on the cover – it touches on everything they don’t tell you about when receiving your education on being a personal trainer. A lot of the stuff that is harder than the job itself – the stuff no one sees when getting clients.”
— Mike Zdonczik, Performance Coach
What’s in the Bundle
One file with both, delivered the moment you buy.
The Closer’s Guide to Personal Training
The full ebook — insider sales techniques from the timeshare industry adapted for fitness: trial closes, tie-downs, takeaways, the complete consultation script, objection handling, plus marketing, client management, and the new AI & GLP-1 chapters.
Closing Scripts Cheat Sheet
All 12 closing scripts from the book on three printable pages, organized in the order they come up in a real consultation — from first handshake to signed agreement. Print it, keep it at the desk, glance at it before every consult.
Why Buy It Here?
Because this is the only place you get the book and the cheat sheet together. Amazon sells the book alone — buy it here and the printable scripts come with it, no extra cost, delivered instantly.
Prefer Kindle or a paperback for your shelf? The book is also on Amazon — same book, no cheat sheet.
Ebook + Cheat Sheet Bundle
One-time payment · Instant download · Opens on any phone, tablet, or computer
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