The Closer’s Guide — The Course | Ian Kelley
The Online Course

Stop Coaching.
Start Closing.

An 8-week course that hands you the high-ticket sales system I learned closing $20,000 timeshare deals in Mexico — the same system that made me the top-earning personal trainer at my gym. Scripts, templates, and real strategy, not theory.

Includes a free copy of the book · Lifetime access · Certificate of completion

You’re a great trainer.
So why isn’t your calendar full?

Most personal trainers were never taught how to sell. They were taught exercise science, anatomy, programming — and then thrown into a gym and told to go find clients. That’s the gap this course closes.

8 Weeks. 8 Lessons.

What You’ll Learn

Each week unlocks a new lesson — video training, real scripts, and a short quiz to lock it in. Work through it at your own pace, one week at a time.

1
The Truth About Personal Training

The mindset shift that separates trainers who struggle from trainers who thrive — and why sales isn’t a dirty word.

2
The Sales System

The trial close, tie-downs, and the full consultation script — the exact words that turn prospects into paying clients.

3
Advanced Closing Strategies

Handling objections, creating urgency, and closing the deal when a prospect says “I need to think about it.”

4
Building Your Brand

Your logo, your USP, and how to launch a 6-week bootcamp that fills your calendar and builds buzz.

5
Running a Successful Practice

Difficult clients, training agreements, and the boundaries that protect your time and income. Includes a downloadable training agreement template.

6
AI Tools for Trainers New

How to use AI to write programs and content in minutes — without losing the personal touch that makes you irreplaceable.

7
The GLP-1 Opportunity New

Why clients on Ozempic and similar medications need you more than ever — and how to position yourself for this growing market.

8
Putting It All Together

Your action plan going forward, plus your certificate of completion.

What’s Included

Everything You Need

🎥
8 Video Lessons

One unlocks each week — real talk, no fluff, straight from Ian.

📘
Free Copy of the Book

The Closer’s Guide to Personal Training, included as your study guide. A $9.99 value, yours free.

📄
Real Templates

A ready-to-use personal training agreement and other downloadable resources.

Weekly Quizzes

Short quizzes after each lesson to lock in what you’ve learned.

🏆
Certificate of Completion

Finish all 8 weeks and earn a certificate to show for it.

♾️
Lifetime Access

No expiration. Revisit any lesson, any time, forever.

Ian Kelley
Your Instructor

Ian Kelley

I spent years as a timeshare salesman in Mexico learning to close $20,000 deals in under two hours. When I left timeshare for personal training, I brought that entire sales system with me — and became the highest-earning trainer my health club had ever seen.

I’ve trained clients in Vermont, Mexico, and online for over 25 years. This course is everything I wish someone had handed me when I was starting out.

25+
Years Training
3
Countries
8
Week Course
Enroll Today

One Price. Everything Included.

The Closer’s Guide

The Full Course

$297USD

Close one new client with what you learn and the course has paid for itself.

  • 8 weekly video lessons, drip-fed over 8 weeks
  • Free copy of The Closer’s Guide to Personal Training
  • Downloadable training agreement template
  • Weekly quizzes to test your knowledge
  • Certificate of completion
  • Lifetime access, no expiration
Enroll Now

One-time payment · Secure checkout powered by Stripe

Questions

Before You Enroll

Do I need to read the book first?
No. The book is included free with your enrollment and works as your study guide alongside the lessons. You don’t need to read it cover to cover before starting — just keep it handy as you go.
How does the 8-week schedule work?
A new lesson unlocks each week starting from the day you enroll. This keeps you moving at a steady pace instead of binging everything and forgetting it. Once a lesson unlocks, it’s yours forever — revisit it any time.
What if I’m brand new to personal training?
This course is built for trainers at any stage. If you’re just starting out, you’ll learn the sales foundation most certifications never teach. If you’re established, you’ll sharpen what you’re already doing and pick up the AI and GLP-1 strategies most trainers haven’t even thought about yet.
Is this just the book read out loud?
No. The course expands on the book with video training, real scripts you can practice out loud, downloadable templates, and quizzes to make sure it actually sticks.
How do I enroll?
Two quick steps: create your free account, then complete secure checkout with Stripe. You’ll get instant access to Week 1 the moment your payment goes through.

Ready to Close More Clients?

Eight weeks from now you could be running your business completely differently. Enroll today and get started immediately.

Enroll Now — $297

by Ian Kelley — Playa del Carmen, Mexico

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